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Abstract Pathway

Kaci Palmore

Marketing Manager

Email:

Work Experience

January 2023 - Present

May 2022 - May 2023

May 2019 - June 2021

August 2017 - May 2019

August 2014 - July 2016

National Center for Civil and Human Rights

Spearheads strategic initiatives to elevate brand visibility, drive customer acquisition, and fuel business growth. Leverages digital marketing expertise to craft data-driven campaigns that engage and convert target audiences. Collaborates with cross-functional teams to align our brand’s vision and objectives. Bloomberg Philanthropies Tech Fellow October 2024 - Present.

Hands on Atlanta

Responsible for organizing at least 1 project a month, recruiting and managing volunteers, fundraising and supporting Hands On Atlanta’s Days of Service.

Focused Community Strategies

Worked closely with the Development Director to cultivate donor relationships and secure program funding. Managed the donor database, drafted fundraising materials, and organized donor appreciation efforts. Collaborated with the communications team to ensure company messaging aligned with the mission. Assisted in the planning, implementing, and evaluating of ~10 fundraising events, with one event in particular raising $18k. Coordinated with a team that secured 30 grants in 2020 ranging from $2k to $100k, in addition to a $1M grant spanning five years.

Torah Day School of Atlanta

Designed digital/print marketing materials to support fundraising campaigns. Scheduled email drip campaigns and created promotional videos. Created data reports on Raiser’s Edge to track donor gifts and establish relationship management strategies. Collaborated with a team to coordinate campaign operations that resulted in raising $250K in 33 hours. Utilized Excel to rearrange data using formulas and filters; utilized mail merge in Microsoft Word to create mailing labels and personalized letters for yearly campaigns.

The Howard School

Organized budgets including purchasing and accounts payable to support school programs. Wrote publications using MailChimp and created promotional videos using iMovie. Led and managed a committee to coordinate more than 15 events for audiences up to 300. Created and archived operational processes for event series benchmarking.

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